Search engine optimisation

Want to get to the top of Google?

Number one on the first page of Google. That's the objective but how to get there is the challenge. It's not easy. Google use over 250 criteria to determine the ranking of a web page but fundamentally it boils down to relevance and "goodness".

SEO (Search Engine Optimisation) works at different levels. One level is about your site and another level is to do with the outside world. For example how often is your site referenced and by whom.

The first thing is to get the fundamentals right - meta tags, page titles, H1, H2 tags, relevant content, fast page loading times, web crawler friendly markup, adherence to web standards. They are some of the "internal" features that must be there.

The next thing is to get the external things right. That is a time consuming, on-going process. You just can't be too popular!

What you need are realistic expectations. You need to decide on what keywords you think your prospects will use in a search engine to find you. We can help you there. Using the Google keywords tool can give useful indications of the words and phrases that people use to search.

Whether you want the just the fundamentals or an on-going proactive optimisation service we can help you meet your own expectations.

Find out more

We have more information about custom software development on our website from the links below: